On Walmart's website is an article explaining their plans for e-commerce expansion. Walmart plans to increase investments in e-commerce and digital initiatives to the tune of between $1.2 billion and $1.5 billion for this year. They plan a decrease in square foot expansion due to increased e-commerce investments.
Walmart spokesman realize that their business and customers are evolving and plan to slow physical growth and invest more in e-commerce initiatives. They expect an increase in global e-commerce sales of around 25% in 2016 and a growth of 30-40% in the years 2016-2018.
New online fulfillment centers will be built in Gergia and Pennsylvania, Brazil and China.
One of the things I love about shopify is all the training they provide. One of their latest articles was about how to make your first sale. Some of the suggestions they made for marketing were:
~importance of mobile devices
Hope this helps, Judi
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